Leave a Comment | Posted by Savannah Jones on January 29, 2010
LoveNTheft & Kraft Want to Know
Posted in: Uncategorized

Kraft Foods is starting a campaign for its Singles cheese slices celebrating small-town America.
Kraft is launching the contest—which asks consumers to submit a photo and a short description of what they consider to be the “single best thing” in their hometowns—with a series of TV spots running on the Disney-owned ABC daytime soap channel. Ads, which begin this week, show the three members of the country music group Love and Theft—Brian Bandas, Stephen Barker Liles and Eric Gunderson—playfully bantering about whose hometown is best. The ads prompt consumers to submit entries by asking, “Is it your county fair? Or your annual parade? Maybe your local moment. What is it about your town?”
Contest participants who upload submissions to the Disney-owned FamilyFun.com site can share their photos and essays with Facebook friends, or ask them to “vote for my town,”. The food company is also reaching out to influential mommy bloggers, as well as running ads in the March publication of Family Fun, the print incarnation of the craft and recipe site, to attract more entries. Voting opens March 11 and runs through April 11, with the winner receiving a block party visit hosted by the members of Love and Theft, and appearances from his/her favorite ABC soap stars.



